The BBM version for consumers will be shutting down on May 31, after years of being eclipsed by other social media apps.
In a blog post, Emtek (the company that has taken over running the BBM app since 2016) has announced that it will end support for the messaging app on May 31st, citing fleeting users over the past years despite efforts to revitalize the app with features like Uber hailing and video calling.
BBM who announced that it is shutting down for consumers on May 31, wrote in its lengthy statement;
Today we’re announcing that we will be closing BBM consumer service on 31 May 2019. Three years ago, we set out to reinvigorate BBM consumer service, one of the most loved instant messaging applications, as a cross-platform service where users can not only chat and share life experiences, but also consume content and use payment services.
We poured our hearts into making this a reality, and we are proud of what we have built to date.The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on.
Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on. We are grateful for your support and wish to thank everyone, especially our users, partners, and employees, for being part of the BBM consumer service journey. We hope you will cherish many fond memories of BBM consumer service that helped shape messenger platforms to become what they are today.
Those using the enterprise version of the app, called BBMe, will continue operations as normal. If you really miss BBM and want to keep using it, you can also download the enterprise version on Android and iOS for free, but there is a $2.50 subscription fee for every six months. BBMe does offer end-to-end encryption and message editing / unsending where the consumer version didn’t, so it may be worth the dollars if you’re still an avid BBM believer.