T.I. and Soulja Boy are spearheading the call for a boycott against Gucci, following the blackface controversy which came off after the fashion giant caught heat this week for a black sweater design that evoked racist imagery.
T.I. and Soulja Boy who leading the call for boycott against Gucci and encouraging fans to follow in Spike Lee’s footsteps by boycotting Gucci, didn’t accept the apology from the fashion giant. Gucci had apologized for the sweater and insisted they were “turning this incident into a powerful learning moment.”
Reacting to the apology, T.I. who vowed to stop buying, wearing, and supporting the label until it learns to “RESPECT OUR DOLLARS & VALUE OUR BUSINESS”, wrote;
“Our culture RUNS THIS SHIT!!!” he wrote on Instagram. “We (People of color) spend$1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit….”
Here is his three step call for a boycott below;
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@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci
The rapper who hopped on a video, also reiterated the power of black consumers and suggested minorities stop giving their money to companies that continue to disrespect them.
“The only reason Gucci is hot is because we made that shit hot,” he said in the broadcast. “If we stop wearin’ that shit today, that shit tank! Period […] They wanna wear their shoes like us. They wanna wear their hats like us, you know what I’m sayin? They wanna dress like us. We. Run. This. Shit. Period. So if they don’t respect us, our culture, our heritage, then why in the f**k we spendin’ money on them?”
Soulja Boy who also shared an Instagram video while rocking a Fendi headband, stated that “Gucci is canceled.” He further added “I’m shocked and I’m appalled and I feel disrespected. I supported y’all brand. I spent hundreds of thousands of dollars and y’all came up with a shirt with blackface on it.”
The since-discontinued piece was widely criticized for resembling the act of blackface, as its collar had a large mouth opening that was outlined by exaggerated red lips.